About Swiss America
Swiss America started in 1982 and is built on the belief that precious metals investing should be approached with discipline and respect for the client. From the first conversation forward, our focus is on education and transparency, not pressure or speculation.
Clients are free to ask questions and take their time, with no pressure or obligation to make a decision. Our role is to listen first, answer questions directly, and explain the options best suited to their situation before making any decisions.
Rather than promoting one-size-fits-all solutions, we help clients understand how precious metals may fit within their broader financial picture, including the benefits, limitations, and risks involved.
Who We Are
Swiss America is a national precious metals broker with 40+ years of experience navigating changing economic cycles, monetary policy shifts, and market volatility. Over the years, we have worked with tens of thousands of clients across the United States who chose to diversify a portion of their assets into physical gold and silver.
That experience comes from operating through inflationary periods, recessions, currency shifts, and extended bull and bear markets over many decades.
The People Behind Swiss America
Meet the leadership and team who guide Swiss America and support our clients.
Dean Heskin, CEO
Dean Heskin is President and CEO of Swiss America Trading Corporation. Mr. Heskin started with the firm in 1992 as an account executive and was named CEO in 2012. For nearly thirty years, Mr. Heskin's opinions and perspectives have been sought after and shared with many.
You may have read, seen, or heard him on numerous media interviews he's conducted with FOX News, The Wilkow Majority, The Wayne Allen Root Show, CBS MarketWatch, Off the Grid, or Real Money Perspectives. Dean is happily married, has five children, and currently resides in Scottsdale, Arizona.
Craig Smith, Chairman Emeritus
Craig Smith is Chairman Emeritus of Swiss America Trading Corporation. Mr. Smith founded the company in 1982 out of a bedroom in his home with $50.00. It has since grown into one of the largest and most respected firms in the industry, known for its dedication to consumer education and safety.
Our Team
Our experienced account executives provide personalized guidance, market education, and support with buying gold and silver coins or bullion, with a focus on safety, liquidity, and long-term value.
From Our Founder: Why Gold And Silver
The following shares the perspective of Craig R. Smith, founder of Swiss America, on why we have focused on gold and silver for decades.
"Safety, liquidity, quality, reliability, and profit potential" are what clients tell me. U.S. gold and silver coins offer all these attributes, and more.
Gold coins represent a timeless store of value in a world of declining paper currencies. Tens of thousands of Swiss America clients have followed the 'Swiss Diversification Strategy' over the years.
I encourage you to see what our clients have to say about us -- because they are the reason why we're here. We look forward to serving you!
Craig R. Smith
Chairman Emeritus, Swiss America
How We Work With Clients
Our process focuses on education, execution, and the client experience.
We provide:
- Educational guides and resources about gold and silver investing.
- Products that are available and accurately priced.
- Clear settlement and delivery timelines so clients know what to expect.
- A two-way market so clients have liquidity to sell when needed.
- Full disclosure of both upside potential and downside risk.
Rather than encouraging clients to try to “time” the market, we emphasize disciplined buying approaches that experienced investors have relied on for decades, especially during periods of market downturns.
What to Expect When You Contact Swiss America
When you contact Swiss America, the first conversation is informational. We encourage clients to ask questions and discuss their goals, concerns, and level of experience with precious metals. There is no obligation to buy. The purpose of the initial discussion is to explain how gold and silver work, review available options, and outline potential benefits and risks so clients can decide if moving forward makes sense for them. Clients work with the same account executive throughout the process, from the initial conversation through any transaction and beyond. If a client chooses to proceed, the account executive remains the primary point of contact for questions, follow-up, and future needs.
Reputation and Client Experience
Swiss America’s growth has been built through long-term client relationships and repeat business. We encourage prospective clients to review independent feedback and testimonials, as our reputation is shaped by real client experiences over decades, not short-term marketing claims.
Swiss America has an A+ rating with the Better Business Bureau and is a member of the Industry Council for Tangible Assets, a national trade association that promotes ethical standards, transparent markets, and investor education within the precious metals industry.
We believe trust is earned through consistency and follow-through. That standard applies to every conversation and every transaction, including having a clear, published process for resolving issues if they occur.
Frequently Asked Questions About Swiss America
Who are the people behind Swiss America?
Swiss America was founded by Craig R. Smith, a recognized commentator on economics and monetary policy. Dean Heskin is the CEO, and the leadership team includes industry veterans with decades of experience in precious metals.
What kind of products does Swiss America sell?
Swiss America offers a range of precious metals, including:
- Government-issued gold and silver coins.
- Collectible and numismatic coins.
- Gold and silver bullion in bars and rounds.
- IRA-approved metals for self-directed retirement accounts.
- Platinum products.
All orders include secure shipping, insurance, and full documentation. Clients also receive personalized guidance based on their investment goals.
What is Swiss America’s Better Business Bureau rating?
Swiss America holds an A+ rating with the Better Business Bureau. The company has been accredited since 1990 and maintains a strong record of customer satisfaction.
Is Swiss America legit?
Yes. Swiss America Trading Corporation was founded in 1982 and has served over 50,000 clients nationwide. The company holds an A+ rating with the Better Business Bureau and specializes in gold and silver coins.
Is Swiss America a scam?
No. Swiss America is a fully registered precious metals dealer based in Phoenix, Arizona. The company has been in continuous operation for over 40 years and is known for educating clients on sound money principles.
Why do some people have concerns about gold dealers?
Gold dealers are often scrutinized because of pricing transparency, high-pressure sales tactics, or misleading advertising, especially by bad actors in the industry. Swiss America combats this by offering free education, advising clients against scams, providing written disclosures, and offering personalized consultations.
How does Swiss America handle complaints?
Swiss America is committed to resolving client concerns quickly and professionally. The company offers a Customer Service Guarantee and publishes a five-step resolution process to ensure every issue is addressed fairly, thoroughly, and with follow-up.
How can I verify Swiss America’s reputation?
You can view verified reviews on Google, the Better Business Bureau, and the company website. Swiss America also publishes educational content and is regularly cited in financial media.
