Five W’s of SWISS AMERICA®
A private, family-owned firm with 50 experienced account executives to serve you.
Building strong portfolios of U.S. gold and silver coins for our clients.
In 1982, Craig R. Smith (Founder and Chairman) started the company in his home with just $50. It has since grown to one of the largest and most respected firms in the industry.
While our headquarters are in Phoenix, AZ; we work with clients all over the world.
To educate and prepare our clients on how precious metals - in physical form - offer asset protection, security, profit potential, privacy of ownership and peace of mind as well as offset the liabilities of owning other assets.