What do Americans want most from their investments today?

"Liquidity, safety, quality, reliability, and profit" are what clients tell me. U.S. gold and silver coins offer all these attributes, and more.

Why then is the public hesitant in buying U.S. gold coins today? I suspect that market values are changing so quickly that many have lost their perspective of the fundamentals. But not everyone.

For over a quarter century Swiss America has advised clients to diversify at least a small portion of their assets into U.S. gold and silver coins for these reasons:

• Liquidity,
• Safety,
• Profit Potential,
• and Privacy

Another reason, added after 9/11 is social responsibility.

Gold coins represent timeless value. Tens of thousands of Swiss America clients have taken our advice over the years. I'm proud of our record. I encourage you to read or watch for yourself what our clients have to say about us -- because they are the reason why we're here.

Craig R. Smith
Chairman, Swiss America