THE NEW GOLD RUSH PT. II - INTRODUCTION

Spring 2004


AMERICA: For Better … Or Worse?

Having muddled through 2003, Americans are tired, strapped and confused about the future of everything… from ethics to economics.

Americans are holding on tighter than ever to their standard of living, but at the cost of the traditional family unit and future generations.

Who will lead us out of today’s political and economic stagnation; Politicians? Economists? Businessmen and women? The church?

Join me, as we expose the truth about why red (ink) is the color of bondage -- and why gold is the color of financial hope in the 21st century!

Craig. R. Smith,
CEO SATC


Table of Contents
INTRODUCTION - GOLD: THE COLOR OF HOPE
by Craig R. Smith, CEO Swiss America

Who will lead the next American socio-economic revival?

MARKET NEWS SUMMARY


THE NEW 21ST CENTURY GOLD RUSH!- Page 1
by Craig R. Smith, CEO SATC

A slow moving bull, the healthiest type of market, given the excesses...

39 ECONOMISTS AGREE ON SOMETHING TANGIBLE!- Page 3
By David Bradshaw, Editor RMP

The technical and fundamentals for the next leg of the bull market...

THE NEW SILVER RUSH!- Page 4
Gold is not the only precious metal in a new bull market...

DREAMCATCHERS - Page 5
by Stephen Roach, Morgan Stanley

As I see it, there are five myths to the recovery call of 2003...

THE OTHER TWIN TOWERS - Page 7
By Dan Denning, Strategic Investment

Remember how you felt the day the World Trade Center came down?

A NEW GOLD RUSH BEGINS - Page 9
By Thom Calandra, CBS MarketWatch

A new stock exchange traded gold fund, the first of its kind is coming...

WE ARE ALL KEYNESIANS NOW - Page 9
by Roger Arnold, MyHomeLender.com

The economy has played out exactly as the Austrians have predicted...


U.S. STOCKS, BONDS, DOLLAR & DEBT


BEAR MARKET STILL 'HAS A LONG WAY TO RUN' - Page 10
by New York NEWSDAY,
Interview of PrudentBear's David Tice...

THE U.S. DOLLAR ...ACHILLES HEEL - Page 11
by Richard RUssell, DowTheoryLetters.com

The dollar is the Achilles Heel of the whole US economic situation...

PANIC IF THE GOLD IS GONE - Page 11
By Kelly O'Meara, Insight

The 'gold cartel' got caught with their hands in the cookie jar...

THE KINDNESS OF STRANGERS - Page 12
by Bill Bonner, DailyReckoning.com

U.S. deficit is covered by kindness of strangers in foreign countries...

DEFINING DIVERSIFICATION - Page 13
KFNN Interviews Craig R. Smith

For 20 years, we've advocated gold & silver add balance to a portfolio...


TANGIBLE SOLUTIONS


GOLD: GOOD TIME TO BUY - Page 14
by Mary Anne and Pamela Aden, AdenForecast.com

This may be the last good buying opportunity for a long time to come...

THE RELATIONSHIP OF BULLION TO U.S. RARE COINS - Page 15
by Dr. Fred Goldstein, SATC

Rare coins can rise while gold and silver bullion prices are dropping...

HEDGING YOUR FINANCIAL FUTURE - Page 15
by Richard Spohr, Swiss America

Gold can hedge your exposure to equity, bond and real estate markets...

GURUS STILL GOING FOR GOLD - Page 17
by Forbes

Life yet in gold's three-year run? Yes, say gurus tracking the metal...


LEARNING FROM HISTORY


OPTIMISM VS. REALISM - Page 17
by David Bradshaw, Idea Factory Press

Optimism is out, realism is in, saying no to the hurry-up world...

GOLD AND ECONOMIC FREEDOM - Page 18
by Alan Greenspan, Federal Reserve Chairman

Deficit spending is a scheme, Gold is the protector of property rights...

THE HISTORY OF YOUR MONEY - Page 20
Celebrity Coin Collectors from history...in the company of Kings...

THE GREAT DEBATE - Page 21
by Dennis Peacocke, GoStrategic.org

The Most Important Thing To Come from Iraqi War: The Great Debate....

CAPITALISM VS. CONSUMERISM - Page 22
by Joe Johnson, Business Reform

Capitalism is an outworking of a Christian investment philosophy...

ALL COINS ARE NOT CREATED EQUAL - Page 24
by Craig R. Smith
- Four major categories of U.S. coins are outlined...

CONFLICTING OPINIONS - Page 25
by John Mauldin, Frontlinethoughts.com

I cannot remenmber a time when competent analysts disagree so much...

FED VS. DEFLATION: Who Will Win? - Page 25
by Martin Weiss, PhD, Safemoneyreport.com

We're now witnessing one of the greatest economic battles of all time...

COIN MARKET NEWS ROUNDUP - Page 26<
U.S. rare coins are breaking all records as demand outstrips supply...

A GOLD MINE: The New SwissAmerica.com - Page 27
by Craig R. Smith

As you are reading this, the next chapter is already posted online...

MY NO MATTER WHAT HAPPENS STRATEGY - Page 27
By Pat Boone

Stocks, bonds, real estate, cash or gold? Investing and collecting...

SWISS AMERICA EDUCATIONAL RESOURCES - Page 28
A listing of current resources available to help you get educated...

A RADIO SALUTE TO AMERICA - Page 28
Swiss America is the proud sponsor of a growing variety of radio talkers...


SAMPLE ARTICLE ...
39 Economists Finally Agree on Something Tangible! GOLD: THE COLOR OF HOPE

"Americans work more than ever" - MSNBC
"Consumer Debt Soared in May" - NY Post
"Dot-com Bust has Freed up Freeways" - SF Chronicle
"Home sales sputter while listings climb" - Dallas News
"Are job numbers right and market wrong?" - CNN
Continuing Jobless Claims at 20 year High - Washington Post

These are just a few sample headlines from the Summer of 2003! Yet most Americans remain optimistic that the worst is now over and that the future will bring with it better times.

In the meantime, depression and suicide are on the rise, especially among our youth. For example ...

-For every two homicides in the U.S. there are three suicides.
-Every hour and forty-five minutes another young person commits suicide.
-Suicide is the 2nd leading cause of death among college students and the third-leading cause of death among youth overall (ages 15-24).
-Teen/youth suicide rates have tripled since 1970.

What do these dark statistics have to do with economic trends? Everything! More importantly, what (if anything) can be done to restore hope to the hopeless among us? That is the subject of The New Gold Rush, Part II: The Color of Hope.

There is one thing that American investors are looking for right now and that is people who have a strong conviction about the product or service that they offer. People with a passion for financial truth are rediscovering gold at a record pace. Frustrated with growing government debt, many Americans are putting themselves on a personal gold standard for protection, privacy and profit potential.

Yes, a new gold rush is on, but it is a slow moving bull - perhaps this is the most healthy type of market, given the excesses that we have seen in equities over and over and over.

Gold is the color of hope in the months and years ahead. With prices at or about $350, gold is still a major bargain. U.S. rare coins are continuing to break records at auction, which puts upward price action pressure on this supply and demand driven market -- even when gold prices fluctuate!

Political, social and economic freedom are the bedrock of America's unique brand of freedom - just like gold is the bedrock of America's unique history of economic freedom.

The bottom line is that historic United States gold and silver coins stand as one of the last guardians of your financial freedom, liberty and privacy in the 21st century - just as they were in the 18th, 19th and 20th century.

So, let's celebrate our freedom by rediscovering gold. Now you can have some fun, make some money and discover America's rich heritage - all at the same time!

Let's now take a peek at why 39 economists have finally agreed that owning tangible assets (like gold and silver coins) are best foundation for restoring hope and financial freedom to America -- before it's too late!


Recent Quotables posted at SwissAmerica.com Alphabetically...

1) RICK ACKERMAN, MarketWise.com
"Gold is the no-brainer investment of our lifetime."

2) MARY ANNE & PAMELA ADEN, Adenforecast.com
"Gold’s bull market is solid and it’s poised to rise to new bull market highs before the year is over."

3) DR. RICHARD S. APPEL, FinancialInsights.com
"Without the patience, you will be deprived of benefiting from gold’s secular rise."

4) BILL BONNER, DailyReckoning.com
"What we are seeing is the deflation of the huge bubble created in the last 3 decades of the 20th century. The Trade of the Decade - sell stocks, buy gold - still looks good."

5) PETER BRIMELOW, CBSMarketWatch
"The stock market may go up... for a while. But happy days may not necessarily last -- except perhaps for gold."

6) WARREN BUFFETT, BerkshireHathaway.com
"Derivatives are time bombs and are financial weapons of mass destruction, carrying dangers that, while now latent, are potentially lethal."

7) THOM CALANDRA, CBS.MarketWatch.com
"Gold's price is on the verge of staging a powerful summer rally in all currencies."

8) JOHN CRUDELE, NYPost.com
"THE WSJ is very confused about inflation...even BLS, says the numbers understate the rising cost of life."

9) RICHARD DAUGHTY, The Mogambu Guru, Forbes.com
"If you are not buying gold at these prices, then you are not competent to manage money or make economic commentary."

10) JEAN-MARIE EVEILLARD, First Eagle Gold Fund
"We are at the early stages of another bull market for gold."

11) BILL FLECKENSTIEN, MoneyCentral.com
"I don't think it's debatable that gold has embarked on a new bull market."

12) FRANK GIUSTRA, DailyReckoning.com
"Americans are holding on to their standard of living not as a function of their productivity, but at the sacrifice of the family unit, and at the expense of their own future generations, and at the expense of the rest of the world."

13) JAMES GRANT, Forbes.com
"Interest rates beginning with the numbers 1, 2 or 3. They were the rule not the exception in the days of the gold standard."

14) ALAN GREENSPAN, Federal Reserve Chairman
"Gold and economic freedom are inseparable ...Deficit spending is simply a scheme for the 'hidden' confiscation of wealth."

15) JOHN HATHAWAY, Tocqueville.com
"The World Gold Council (WGC) launch of a gold exchange traded fund (ETF) promises to revolutionize the gold market. Gold is the 'best kept secret' in investing, gold can go to $1000 per oz. before its current bull move ends."

16) IAN HODGE, BusinessReform.com
"Our economies continue as the economies of addiction... we will continue with the practice until we die or some dramatic circumstance halts us in our foolishness."

17) JOE JOHNSON, Editor, BusinessReform.com
"Whenever you see a strong Christian culture, you see a capitalistic society. Capitalism is an outworking of Christianity. I am not talking about the economic system of capitalism in this case, but I am referring to an investment philosophy and lifestyle."

18) LARRY KUDLOW, Economist, CNBC Commentator
"Gold looks strong, I see $350-$400 gold in the near future."

19) MARK LEIBOVIT, VRTrader.com
"Earnings reports, in my opinion, have been bogus as companies consistently seem to miraculously beat estimates by 1 penny."

20) FERDINAND LIPS, Fame.org/goldwars
"Ownership of gold is not about lust: it is about liberty of the individual. The gold standard is not a 'game': it is the embodiment of the principle 'pacta sunt servanda' (promises are made to be kept)."

21) KEVIN LIPTON, Kevin Lipton Rare Coins
"This is the greatest coin market in history ... auction prices are breaking all records as we are seeing the purity of collector coins returning to the market."

22) JON D. MARKMAN, MoneyCentral.com
"Gold has become the color of hope for paralyzed investors in the past year."

23) JOHN MAULDIN, Frontlinethoughts.com
"Bear market rallies can evaporate quickly, or draw out for long periods. There is no real pattern."

24) WALTER MURPHY, Chief Int'l Economist, Merrill Lynch
"Gold is the buy of a generation. Gold is in the 9th innning of a bottoming process and my conservative price range is $450-$550, with upside potential of $800 plus!"

25) BILL MURPHY, Lemetropolecafe.com
"I see gold over $1,000 in the next few years as the price manipulation is exposed to the public."

26) TOM OBRIEN, Gold Market Letter
"With each pullback the metal gets stronger on the next leg up. That is what makes a bull market. A true bull market climbs a wall of worry."

27) KELLY PATRICIA O'MEARA, Insight.com
"Gold bugs have for years contended that the price of gold has been manipulated by bullion banks...it appears the central banks are indeed very much involved."

28) STEPHEN ROACH, MorganStanley.com
"I continue to believe that a weaker dollar is exactly what a dysfunctional global economy needs."

29) LEW ROCKWELL, Mises.org
"Since 1913 and the founding of the Fed, the dollar has lost 95 percent of its value."

30) RICHARD RUSSELL, Dowtheoryletters.com
"I decided that the potential big money was with the gold bull market rather than trying to 'beat the bear.' And that's where I am now."

31) HARRY SCHULTZ, International Harry Schultz Letter
"I look for gold to pass the $400 mark very soon. And then? Toward $500."

32) JAMES SINCLAIR, jsmineset.com
"Gold will trade at $410 to $416 in the very near future. I say this without any doubt in my mind."

33) RICHARD SPOHR, SwissAmerica.com
"Wall Street crooks have absolutely no remorse or regrets for their deceitful, dishonest practices that have wiped out more than $8 trillion in investments recommended by conflicted, lying analysts."

34) STEPHEN SCHURR, TheStreet.com
"Gold has proved itself to be the ultimate contrarian bet against the market over the past three years."

35) DR. STEVE SJUGGERUD, CBS.MarketWatch.com
"Bargains abound in gold coins -- from those in adequate supply to true market rarities. The downside is almost non-existent."

36) CRAIG R. SMITH, SwissAmerica.com
"Money is the builder or destroyer of society. An honest money system brings prosperity to all citizens - willing to work."

37) DAVID W. TICE, PrudentBear.com
"This is a secular bear market. It has a long way to run. The excesses and imbalances from the 90s excess boom have got to be wrung out of the system."

38) JOHN WAGONNER, USAToday.com
"Until recently, talk of deflation and recession has been the domain of doom-and-gloom newsletter writers and fringe economists. But mainstream economists are starting to talk about deflation with dead seriousness."

39) DR. MARTIN WEISS, SafeMoneyReport.com
"Right now, Wall Street stock promoters and their followers have the upper hand. And the more they see news of an uptick in the economy the more they talk about 'a real recovery under way.' Watch out! It's just another great trap!"

Plus, Real Money Perspectives Editor ... makes 40!

-DAVID BRADSHAW, Editor RMP, Myideafactory.net
"What are the expected results of another stock market crash?: My guess is that Americans will experience a rude awakening ... leading to a spiritual awakening... leading to major changes in virtually every area of life. It could take a few more years until we reach the breaking point, or, it could happen any day."


Publisher's Note: This is just the first of thirty articles in The New Gold Rush, Part II. A PDF version of both Part I and II is posted now for Swiss America Members. [Free Registration]...OR... you can call 1-800-289-2646 to request a copy via mail.

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